For over 145 years, Shiseido has defined the concept of beauty and spread its knowledge and power onto the world. Heralding an army of devoted followers, Shiseido feel that by inspiring empathy, beauty can become a positive force in the world, and guide the next generation boldly into the future.
Shiseido uses the philosophy that external beauty is not possible without inner well-being. Since Shiseido was founded in 1872 by Yushin Fukuhara, the company has been true to this philosophy. Western culture, Asian traditions and progressive technology laid the foundation stone for one of the world’s largest specialists in skincare and cosmetics.